Overcome Stubborns

Balancing Tradition and Transformation While Hiring Thousands of New Workers

Amtrak is seeing a new era of rail travel.With billions of dollars in new investments, the company has added over eight thousand employees in the past two years alone, with an expected four thousand additional workers for the rest of 2024.The rapid growth leads to an unexpected characteristic for the company: by the end of 2024, 50% of employees will have been there for less than three years.The new wave of workers ushered in requires a fresh perspective in managing, says Robert Grasty, Amtrak’s executive vice president and chief human resource officer. At From Day One’s Washington, D.C. event, Grasty spoke with moderator and Washington Post reporter, Lori Aratani, to discuss how he’s leading the new generation of employees in this age of railroad travel.Presenting Opportunity at RecruitingGrasty never thought he’d enter the transportation industry, let alone lead a major train company. The attraction, however, was the promise of an impactful career.“There’s a lot I didn't know about trains so it was an organization that I didn’t think I would ever go and work for,” Grasty said. “But when I think about the impact we’re having across the U.S., to make sure we are providing transportation and connecting with more people in more places, I became very excited.”The transportation industry can seem silo for some job seekers, but a company like Amtrak also leans on workers who can offer transferable skills across various industries. The trick to recruiting top candidates is identifying those skills needed at the right time, Grasty says.Robert Grasty, Executive Vice President, Chief Human Resource Officer of Amtrak spoke about the growth of the company“If you think about what we do, we bring a lot of different types of talent into the organization, from engineering to project managers,” he said. “We compete against companies like Google and Amazon for the same talent they’re getting from the IT perspective to all of the functional, corporate support areas.”At Amtrak, employee referrals played a large role in attracting talent to the space of transportation. Programs that reward employees for bringing talent through the door are typically more successful, with one case showing employee referrals correlated to a 30% hiring rate compared to the 7% average from alternative sources.“Through our strong referral program, we have employees who can speak on the different initiatives that have added value, not only to the railroad space but also to where we want to be and where we need to go in the future,” Grasty said.Leveraging Data to Make ChangeWhen Grasty first arrived at Amtrak, he realized the company was not utilizing the results from employee surveys to the best of its abilities.“What I noticed about employee surveys was that all the data that was in those reports was what we did and what was coming out of it never changed. The same thing we saw years ago is the same thing we’re seeing today,” Grasty said.When used correctly, data from employee surveys can tell a compelling story about workers’ experiences and can push leaders in the right direction of change. Grasty knew he needed to change Amtrak’s approach to employee surveys and leverage the data collected from the surveys to make impactful change.“We took the data that we got from all the feedback and created a strategy that aligns to what our employees are saying,” Grasty said. “We didn’t want the strategy to just be the strategy, we wanted it to connect to the people who do it every day out there on the front line.”The shift in utilizing data has been beneficial to Grasty and his team, who have seen improvement in employee engagement and synergy amongst different parts of the company.“Everyone understands the organization, where it’s going, and how we all connect and impact our company. So, for us, utilizing our data in the proper way is a big success for Amtrak,” Grasty said.Wanly Chen is a writer and poet based in New York City.

BY Wanly Chen | May 10, 2024

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The From Day One Newsletter is a monthly roundup of articles, features, and editorials on innovative ways for companies to forge stronger relationships with their employees, customers, and communities.

Overcome Stubborns
By Mary Pieper | May 10, 2024

How to Provide Fertility Benefits Without Breaking the Bank

Infertility impacts one in every six couples who are trying to conceive, according to the World Health Organization. “That number is staggering,” said Jenny Carillo, president of Ovia Health, who spoke in a recent From Day One webinar.“We’re seeing the average age of people who are trying to initiate their family building efforts increasing,” she told moderator Lydia Dishman. “People are now trying to conceive in their 30s and 40s, when they’re becoming less fertile.”However, a new report from Ovia Health suggests only 15% of employees have access to fertility benefits. “This benefit is very difficult to justify in terms of return on investment, and the reason why is that it’s crazy expensive,” said Arturo Arteaga, the senior director of total rewards at VCA Animal Hospitals.However, employees now see providing fertility benefits as their employer’s responsibility, says Kim Duck, VP of global benefits at News Corp. “I think it’s ramped up very, very quickly, where it used to be nice to have and now it is expected,” she said.That discussion began in the United States, but Duck said she was surprised how quickly it spread to global employees. “It’s just exploding everywhere,” she said. The Case for Fertility BenefitsOffering fertility benefits can be a difficult decision for employers because it serves only a small group of employees, says Arteaga. “You have to balance providing that benefit for a few or think of something else that can impact more people,” he said.However, 80% of the employees at VCA Animal Hospitals are women, so “it is something we need to do,” Arteaga said.Lydia Dishman of Fast Company moderated the panel on providing fertility benefits without breaking the bank (photo by From Day One)Even if a company offers fertility benefits, employees who use them still need to spend a lot of their own money to access care, says Arteaga. “But just imagine if you didn’t have the company helping you,” he said. “It’s just impossible for the majority of people.”For companies with difficulty recruiting new employees, fertility benefits can be a big advantage, says John Von Arb, VP of total rewards for Essentia Health.“We rely on our benefits as an employer of choice, and things like that encourage and incentivize individuals to come to us or to stay with us as we move forward,” he said.Fertility Benefits and the Continuum of CareHistorically, women’s reproductive health has been viewed as fragmented stages, such as conception, pregnancy, post-partum, and menopause, says Carillo.However, “the reality is this is a continuum of one’s life, and these periods of one’s life are connected to one’s whole health,” she said. “So, if we think about it from a whole health perspective, we’d like to anchor to the thought of prevention. And when you think about prevention, you’re able to really think about what preconception care looks like.”Carillo said helping employees be in a healthier place so they can conceive naturally is cost-effective compared to assisting them with fertility treatment costs.Providing benefits for young families doesn’t end after conception, says Duck. Some News Corps business units offer 20 weeks of parental leave that is gender agnostic.Essentia Health offers childcare support for mothers returning to work. Von Arb said this support is not just for day-shift employees, but also for those on the evening and overnight shifts. “All of those go with the broader context of family benefits,” he said.Talking to Employees About Fertility BenefitsInclusive language and inclusive perspectives are critical when talking to employees about fertility benefits, says Carillo. It’s important to be inclusive to men and the LBGTQ+ population seeking these treatments.Sometimes the male half of a heterosexual couple is only tested for infertility after healthcare providers have exhausted all the options for the woman in the relationship, says Arteaga. “I think that’s a cultural shift we have to change,” he said.Fortunately, younger generations are more open than older ones when it comes to discussing infertility, according to Von Arb. “Nothing is off the table,” he said. “I do think that it becomes a little easier for us to address some of these issues as we move forward, and frankly to communicate them a little more effectively, as there’s not a taboo around them.”Editor’s note: From Day One thanks our partner, Ovia Health, for sponsoring this webinar.Mary Pieper is a freelance writer based in Mason City, Iowa. 

Overcome Stubborns
By Katie Chambers | May 09, 2024

Navigating the Future of Business With Resilience and Innovation

When Amy Letke, national practice leader, HR consulting at Marsh McLennan Agency talks about innovative HR strategy, she points to one of her clients as a perfect example. This company has a workplace with harsh conditions that most of us would find unattractive. It’s a meatpacking company where employees often find themselves working in below-freezing temperatures and less-than-competitive pay. Yet its attrition rate is remarkably low.The client told her, “We’ve invested in our people, we’ve conducted leadership training, we’ve had to reorganize. We’ve [also] had to go back to our leaders and say, ‘You’ve got to like your people, to talk to them, and be compassionate to their needs.’” Letke shared this story in a thought leadership spotlight at From Day One’s D.C. event. By offering a holistic benefits package and engaging not just the employees, but also their families with a welcoming company culture, this organization convinced workers not only to stay, but to thrive in a very tough job.In a dynamic business environment, adaptation is essential to stay competitive. Organizations face unprecedented challenges and opportunities, demanding a blend of resilience and innovation. Letke offered an enlightening presentation on how to navigate and excel in this landscape, with insights, strategies, and actionable advice to thrive amid evolving industry trends.Workplace Challenges in 2024Letke says employers face three major challenges this year, each of which offers opportunities to be more effective with your HR benefits strategy. First, is attracting and retaining talent. The second, she says, is getting more done with less. And finally, the third is the rapid technological advancement happening.Covid prepared HR teams to deal with rapidly changing circumstances, she says. “HR teams have to be resilient. And we always are renewing and invigorating ourselves.” She offers several hallmarks of a resilient HR structure, including a coaching for leaders, a handbook that addresses time off and other work policies, up-to-date job descriptions, and a readiness to handle tough conversations, among others. By consistently analyzing your infrastructure and making sure the latest trends and policies are incorporated, you can stay ahead of any challenges coming down the line.Creating an Effective StrategyIn addition to staying on top of trends and keeping HR infrastructure updated, it’s also about attitude and company culture. “When we become a leader, we’ve got to realize what we’re signing up for,” Letke said. “It means we have to be compassionate, caring, [and] we have to listen.” This sometimes requires training, she says.Amy Letke,  National Practice Leader, HR Consulting at Marsh McLennan Agency led the thought leadership spotlight in D.C.Resilient infrastructure can create a resilient culture with exceptional supervisors. These leaders give the frontline workforce the support that they need and can often make an organization more attractive even when the pay is not as competitive due to budget cuts in a challenging economy. It also means that leaders should be held accountable for employee turnover, as their attitude and care should be driving the culture that inspires retention and loyalty.Workers satisfied with every element of the employee experience are happier and feel more successful, appreciated, and have a greater sense of belonging, Letke says. These elements include pay and compensation, purposeful work, culture, and flexibility. “This list shows how we as leaders can deliver care throughout our organization,” Letke said, and should be a guiding principle behind HR strategy.Having an Effective Benefits Strategy“Offering good employee benefits is just basic, everybody expects it,” Letke said, especially post-pandemic. So she encourages leaders to be more creative with their benefits strategy in order to stay competitive. A recent Marsh McLennan study showed that one in three employees would forgo a pay increase in return for additional well-being offerings for themselves and their families. “Being able to support your employees’ well-being is something we are seeing as an emerging trend, so thinking about those benefits is a way you can differentiate your company from others,” she said.Letke identifies four key areas of focus as opportunities to be more effective with your benefits strategy:Personalization: Give employees choices.Segmentation: Understand the different segments of employees and their needs. Centralization: To curb spending, there will likely be a centralization of tech platforms and human support options for HR teams. Empathy: Be there for your employees.A comprehensive benefits program incorporates the needs of every generation in the workforce, whose needs can look quite different. For example, Gen X might want remote work, flexible scheduling, caregiving benefits, and retirement planning, while Gen Z might prioritize student loan repayment, financial planning assistance, and training and development.Many workplaces have multiple generations represented among the workforce, so “managing to the needs of these generations is critical,” Letke said.Ultimately, HR success is about cultivating a mindset of innovation, Letke says. If HR has become a “check the box” compliance function, you’re doing it wrong. “Our job is to lead, inspire, and help others understand the impact they can make on the employee experience,” Letke said.Intention, compassion, and empathy is how winning organizations do it. A holistic approach to leadership that includes every element of an employees’ experience – both at work and at home – can make for a sustainable, forward-thinking, and highly attractive workplace.Editor's note: From Day One thanks our partner, Marsh McLennan Agency, for sponsoring this thought leadership spotlight. Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, and CBS New York.




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